Project Overview
Create physical products (Merchandise), develop visuals utilizing social media (Instagram), funneling consumers into Triple Aura's e-commerce (Shopify).
Role:
Lead Designer/
Researcher
Placement:
Social media/
E-commerce
TimeLine:
On-going
Tools:
Adobe, Shopify
Construction
Mission Statement
Triple Aura aims to introduce futuristic products tailored towards a streetwear demographic, whilst communicating spirituality, defining the course of reaching our higher selves.
Triple Aura Research
View current Triple Aura project research below.
(click on highlighted buttons)
Collective of Triple Aura Products
Showcasing of final product all designed, and hand crafted by designer Musawar Ali Malik in studio.
Basic bomber silhouette with an added shell layer, allows for dynamic puffiness over the shoulder area.
The added shell layer over the sleeve cap, takes away from the appearance that a traditional sleeve cap was inserted into the body.
Front large paneling system integrated with shell layer, to enhance front pockets.
Semi bespoke blazer jacket with a unique insertion of the front lapel that gets seamed into a horizontal line just above the front panels.
Four large “window” paneling structures that get embossed by black boarding.
Main fabrication used sparkling white beaded threads placed upon a black fabric featured on the front lapel.
Black and white tye-died puffer vest that features an overlapping white embossed satchel that wraps around the neck.
Sleeve cap re-designed with orgins of a robotic claw that opens up via black snaps.
Side seam zippers allowing the vest to open up around the body .
Draped denim inserted out of various of holes placed within denim form.
Black and white denim canvas.
Two front pockets with two back welt pockets.
Wide leg trouser design that incorporates a double waistband system.
Hidden two front zipper pockets within the front of the lengthen waistband black accents.
Main fabrications utilized is a softer airbag segmentation, rouched between side seam cutouts of the trousers.
Black and white distinct accents.
Large puff insertions around upper side leg and lower leg.
Side seam zipper pockets.
Triple Aura Instagram
(mobile application)
Triple Aura uses Instagram to present a showcasing of content (campaigns) in-direct correlation to their brands narrative and evolving interest with consumers.
Triple Aura's social media goal is to develop a large following that engages strongly with their content.
Triple Aura penetrates social media by developing a cold audience via Instagram/Meta advertisements. Triple Aura abstracts the cold audience, into a warm audience based on the interaction the consumer has with Triple Aura on their Instagram page. Triple Aura has also established a members group, where consumers that have shown loyal interest will be invited into a private Instagram page.
Triple Aura Campaigns/ Content
Triple Aura's main Instagram
feed homepage.
General body of Triple Aura's vast
campaigns.
Full photo view of Triple Aura's
"Dualism" campaign.
Triple Aura Instagram/ Meta Advertisements
Ad insights from Triple Aura's
"Dualism" content. Cold reach of up too 99,857 viewers.
Further ad insight metrics, post interactions and profile activity.
Large engagement based upon
Triple Aura's advertisement efforts.
Triple Aura's Members Only Account
Triple Aura's active consumers, being selected by invitation into
Triple Aura's members account.
Exclusive product and content, displayed privately to select Triple Aura members.
Triple Aura members only product, linked on Triple Aura's webstore. Available only for Triple Aura members.
View Triple Aura's current Instagram (desktop application)
(click on highlighted button)
Triple Aura Webstore
(Mobile Application)
Mobile Triple Aura webstore with having and emphasize on flat product shots displayed on a white
background, with minimal text headings followed by price points.
The webstore goal is to continuously implement sale conversion tactics, such as our discount pop-ups, Klaviyo SMS/ email and Sezzle application.
Klaviyo SMS/ Email Application
SMS pop up, after webstore is launched,
allows visitors to gain exclusive access to Triple Aura's members account.
Further email pop up, after SMS configuration, finalizing on access to Triple Aura's members only account.
Webstore visitors receive a confirmation
for signing up, and gets access to
Triple Aura's members only club.
Sezzle/ Direct Chat Application
Direct chat feature on Triple Aura webstore, allows visitors to ask general question to Triple Aura's team.
Sezzle application that allows visitors to breakdown a whole product amount on the Triple Aura webstore, into 4 installment payments, reducing the initial upfront purchasing cost.
Full Sezzle explanation, allowing visitors to enroll upon Sezzle at checkout
without interest/ penalties.
Triple Aura Mobile Webstore
E-commerce product shots featuring
selective Triple Aura bottoms.
Interactive product shot, featuring
Triple Aura's "Eclipse" top.
E-commerce product shots featuring
Triple Aura tops and bottoms.
View Triple Aura's current webstore (desktop application)
(click on highlighted button)
1. Compete with established brands in Triple Aura's space by intensifying product and campaigns. Interact with consumers regularly and create genuine interest.
2. Always focusing on creating new product designs, regardless of how large Triple Aura becomes. Goal is to always serve Triple Aura consumers with the best product possible.
3. Establish a large commercial presence with Triple Aura's members only account giving preference to cheaper price points for products whilst intaking design integrity.
Lets Connect!
If you like what you see and want to work together, lets get in touch!
